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3 AI tools that enhance your B2B sales efficiency

June 23, 2024

In this edition, we’re spotlighting three AI-powered tools designed to enhance your sales and marketing efficiency. Discover how Persana AI, Apten, and Veles can transform your sales strategy.

Persana AI: Supercharge Your Prospecting with AI

Persana AI is a powerful AI-driven prospecting platform that helps you find, enrich, and personalise outbound efforts, leveraging over 75 data sources and AI triggers to book more meetings.

Key Features:

  • Dynamic Data Enrichment: Enrich your leads with up-to-date information from sources like LinkedIn, Apollo, Salesforce, and more.

  • Job Change Tracker: Stay informed about your customers’ job changes and promotions.

  • Technographics: Track companies using technologies related to your solution.

  • AI Triggers and Sales Automation: Identify the optimal time to contact leads and automate follow-up processes.

How It Boosts Sales Efficiency:

  • Time Savings: Automate data collection and enrichment, enabling your team to focus on engagement.

    • Example: Automatically populate your CRM with enriched lead data, reducing manual data entry.

  • Increased Qualified Leads: Track critical changes within target accounts for timely outreach.

    • Example: Receive notifications when a lead changes jobs, prompting timely and relevant follow-ups.

  • Revenue Boost: Ensure outreach is timely and relevant, increasing the likelihood of conversions.

    • Example: Use AI-driven insights to schedule follow-ups at optimal times, improving response rates.

Apten: Customizable AI SMS Assistants

Apten offers customizable AI SMS assistants to engage, follow-up, and respond to customers 24/7, making it ideal for businesses in real estate, home services, insurance, and more.

Key Features:

  • Inbound Sales: Immediately text users to qualify them further.

  • Revive Stale Leads: Follow up with old leads to turn them into new sales.

  • Customer Support: Answer questions, collect information, and set up meetings around the clock.

  • Automated Follow-ups: Send perfectly timed messages to remind customers to respond.

How It Boosts Sales Efficiency:

  • Enhanced Engagement: Ensure prompt and personalized responses, improving engagement rates.

    • Example: Automatically text new leads to qualify them and schedule follow-ups.

  • Increased Conversion Rates: Automate follow-ups to prevent potential sales from slipping through the cracks.

    • Example: Send reminders to prospects who haven’t responded, keeping them engaged and moving through the sales funnel.

  • Time Savings: Reduce the need for manual follow-ups, allowing your team to focus on closing deals.

    • Example: Use AI to manage customer inquiries and set up meetings, freeing up your team’s time for more strategic activities.

Veles: Copilot for Enterprise Sales

Veles is an advanced pricing calculator designed to empower sales teams to close bigger deals with confidence by training on your sales data.

Key Features:

  • Intuitive Pricing Tool: Build accurate proposals and quotes quickly.

  • Quote Analytics: Gain insights into how your sales team sells your products.

  • A/B Testing: Test different pricing strategies to find the most effective approach.

  • Machine Learning: Optimize deal sizes based on historic performance.

  • Integrations: Connect with your CRM, database, CPQ, and more.

How It Boosts Sales Efficiency:

  • Accurate Proposals: Quickly generate precise quotes, reducing errors and delays.

    • Example: Utilize the intuitive pricing tool to create accurate quotes in minutes, ensuring consistency and precision.

  • Optimized Pricing Strategies: Learn from A/B testing and historical data to maximize deal sizes.

    • Example: Implement successful pricing strategies identified through A/B testing to increase average selling prices.

  • Performance Insights: Track and benchmark rep performance to identify areas for improvement.

    • Example: Monitor how reps negotiate and present pricing, replicating successful tactics across the team to enhance overall performance.

Conclusion

Incorporating these AI-driven tools into your sales and marketing workflow can significantly enhance productivity and efficiency. By leveraging these technologies, you can stay ahead of the competition and achieve your sales targets with greater ease.

Stay tuned for more insights and tools to help you excel in your sales journey. If you have any questions or need further information on these tools, feel free to let us know!