How Yurii is Redefining LinkedIn Selling and Helping Founders Win More Deals

Welcome to this week's newsletter. If you're an early-stage founder or GTM leader, get ready for a deep dive into LinkedIn selling, outbound strategies, and fixing common sales leaks that kill conversion rates.

Today, we explore the journey of Yurii Veremchuk, co-founder of Swipely. Yurii has built a reputation as one of LinkedIn’s go-to experts on cold outreach, social selling, and B2B prospecting. Before Swipely, he was part of the founding team at Woodpecker, helping scale the company to a successful exit. Now, he’s tackling one of the biggest challenges in modern B2B sales: how to make LinkedIn a high-converting sales channel.

Let’s break down his approach and what founders can learn from it.

The Problem: Why Most Founders and Sales Teams Struggle on LinkedIn

"Most people don’t really know who they’re writing for. They don’t know how to attract the right people, and they don’t know what to do with them once they engage."

Many startups and sales teams still use outdated "spray and pray" tactics—mass messaging without personalization or a clear ICP (ideal customer profile). But LinkedIn is different from email. Without the right strategy, founders and sales teams struggle to:

• Identify and engage the right prospects—leading to wasted efforts on unqualified leads.

• Convert profile views and post interactions into meaningful sales conversations.

• Differentiate themselves from competitors who use generic outreach tactics.

• Build trust at scale—critical for selling high-ticket B2B solutions.

Yurii recognized that most founders and sales teams lacked a structured approach to LinkedIn. He saw an opportunity to change that.

How Yurii Built His LinkedIn Sales Engine

"The best way to win on LinkedIn? Start conversations that don’t feel like sales conversations. Lead with value and research."

Instead of relying on traditional outbound tactics, Yurii developed a playbook rooted in:

1. Deep Research Before Outreach – He emphasizes researching decision-makers, their team structures, and recent company developments before reaching out.

2. Content as a Lead Magnet – By posting valuable insights, he attracts inbound interest and builds credibility before starting sales conversations.

3. DMs Over Cold Pitches – Rather than asking for a meeting upfront, he starts discussions based on shared interests or pain points.

Example: A VP of Sales at a fast-growing SaaS company mentioned in their quarterly report that they wanted to double their LinkedIn presence. Yurii used this insight to craft a personalized message, referencing their goal and suggesting a proven content strategy. The result? A warm conversation that led to a paid engagement.

Key Lessons on Startup Growth from Yurii

"The biggest mistake founders make is scaling too early. Before you try to automate or scale, you need to get the fundamentals right."

Through his experience in both outbound sales and startup growth, Yurii has identified a few critical lessons:

1. Validate Before Scaling – Many founders rush to scale sales before truly understanding their ideal customer. Yurii advises testing messaging and outreach at a small scale before ramping up.

2. Sales Is an Iterative Process – Startups should treat sales like product development—constantly testing, iterating, and refining their approach.

3. Trust Drives Conversions – Cold outreach doesn’t work unless the recipient already perceives value in engaging with you. Building a strong personal brand on LinkedIn creates inbound opportunities that make outbound much easier.

4. Focus on Quick Wins First – Instead of overhauling an entire sales process, identify the small tweaks (like improving LinkedIn engagement or refining messaging) that can drive immediate improvements.

By applying these principles, Yurii has helped multiple startups increase their conversion rates and streamline their go-to-market efforts.

GTM Strategy: How Yurii is Changing the Game for Founders

1. Making Sales Feel Less "Sales-y"

   • Traditional outreach focuses on pushing for demos.

   • Yurii’s approach: Provide insights first, then let the prospect decide to engage.

2. Helping Founders Spot Sales Leaks

   • Many startups struggle because they don’t track website visitors, competitor engagements, or LinkedIn interactions.

   • Fixing small leaks (like poor email deliverability or unclear messaging) can drive massive improvements in conversion rates.

3. Using Tools Wisely (But Not Relying on AI Alone)

   • AI-powered tools like Common Room and Clay help automate research, but human-led personalization still wins.

   • "AI can gather insights, but founders who take the time to do unscalable work—like deep prospect research—outperform competitors."

Example: Instead of blasting 100 generic LinkedIn messages, Yurii recommends sending 10 highly-researched messages. Founders who follow this approach typically see 5-10X better response rates.

The Big Vision for Swipely

"Have you ever tried to save a LinkedIn post for later, only to never find it again? That’s where Swipely comes in."

Swipely started as a simple tool to help professionals save and organize LinkedIn content. But after seeing how teams use it, Yurii and his team realized a bigger opportunity:

• Helping organizations turn saved ideas into structured content strategies.

• Enabling sales teams to convert social engagement into pipeline revenue.

• Providing a seamless way for GTM teams to collaborate on LinkedIn content.

In 2025, Swipely aims to become the go-to platform for founders and sales teams who want to scale their LinkedIn strategy—without getting lost in spreadsheets and scattered notes.

Takeaways for Founders

1. Nail your ICP before scaling outreach – Broad targeting leads to poor results. Get specific.

2. Lead with insights, not pitches – The best sales messages feel like helpful conversations.

3. Fix sales leaks first – Sometimes small tweaks (like tracking LinkedIn interactions) can have the biggest impact.

4. Don’t rely 100% on AI – Research automation is great, but deep personalization still wins.

Final Thoughts

Swipely isn’t just another LinkedIn tool—it’s a strategic shift in how B2B founders and sales teams should think about LinkedIn selling.

For founders, the key question is: Are you making it effortless for prospects to engage with you?

Too many startups focus on outreach volume. The real unlock is making your outreach feel like a natural, valuable conversation.

If this approach resonates with you, follow Yurii Veremchuk on LinkedIn—he’s building something that’s changing the game for founders and sales teams.

Until next time, keep refining, testing, and closing smarter.